Week 1
Positioning & Offer Design
Stop selling "services" — start selling outcomes. You'll define your ICP, sharpen your messaging, and build a landing page that converts cold traffic.
Week 2
Paid Traffic Foundations
Meta Ads from scratch — structure, targeting, creative, budget allocation. You'll launch your first campaign with real dollars and know exactly what to optimize.
Week 3
Landing Pages That Close
Build a waitlist capture page that turns visitors into warm leads. Then wire it to a Stripe checkout so you can collect payment the same day.
Week 4
Email Sequences That Sell
Write a 5-email nurture sequence that follows up, builds trust, and gets skeptical prospects to book a call. Templates provided, adapted to your voice.
Week 5
Conversions & Copywriting
Diagnose why prospects aren't buying. Rewrite your pricing page, booking page, and proposal template using psychological hooks that create urgency and trust.
Week 6
Scaling & Retargeting
Double down on what's working. Build a lookalike audience strategy, diagnose wasted ad spend, and set up a weekly optimization ritual you can run in 30 minutes.